Game developer and known money scroungers, EA, have been attempting to cool off their livid ‘fan’base. After deciding to try and squeeze out every last penny from players though loot boxes and micro-transactions, EA fell under attack due to said player-base being, put frankly, sick of their crap. Players unanimously agree that it’s not fair that users have to pay money in order to unlock characters, skins, and better weapons for Star Wars Battlefront 2. EA did retaliate, claiming that the in-game currency can be earned by actually playing – users, however, have figured out that it would take 40 hours of game-play to earn enough currency to open a couple of loot boxes, that otherwise could be opened faster with real money.


Our good friends at EA then took to Reddit to defend the decision to charge users for the experience, and something fantastic happened. The comment became the most down voted comment in Reddit history.

At the time of writing, the comment has garnered 640,000 downvotes – beating the record of 24,000 – which was for a comment asking to be downvoted.

The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.

As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

Some of the responses to this vilified comment go to show how the community has reacted towards EA’s feeble attempt at explaining the micro-transactions.

Yes let me spend 40 hours unlocking one hero or I could just pay more money…for the content…in the game…I just bought.

I think the main concern out of anything is that you’re charging £69.99 for a game, that half the features are locked behind a “pay wall”. I know you’re going to say “you can earn it”, but 2 days to earn a hero which can be bought in 2 minutes, pretty much counts as being locked behind a pay wall

User mtarascio, earned 11.1k upvotes for this response:

“As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch.”

This means nothing without context. Everyone is accusing you of receiving the data and then tailoring the grind to encourage people buying characters in an already full priced game.

They make a fair point. We know nothing of the data that EA actually gathered from the Open Beta of Battlefront 2, and regardless, they’ve made adjustments. The milestone rewards that are earned from grinding don’t really matter if they can be bought, and this user understands that. If EA really have changed their data in order to decide on loot box and other pay-to-win prices, then it makes sense that they would also change the experience of users who don’t want to pay. If a user has to play the game for two days straight just to get the same thing another user can pay for and receive within 2 minutes, then the clear decision for the end user would be not not waste two days of their life. EA has, on purpose, made it so users have to begrudgingly grind in order to get what paying users get in an instant.

What EA are basically saying here is, “we selected an amount that would be slow to earn without paying real currency. We did this so people wouldn’t want to grind, and end up paying.

That isn’t where the desperate grave-digging ends, however, as it has come to light that EA has even gone as far as removing the refund button from their website after the backlash of angry purchasers surged in order to get their money back. Who has EA have to blame for this? Well, nobody but themselves, of course.

In a u-turn move by EA, they have now reduced the cost of heroes by 75%. But, is that enough?

EDIT (14:53): So, as it turns out – EA may have reduced the cost of heroes/loot boxes in Battlefront 2 – but they also reduced the rewards. Shame.

What do you think about this whole debacle of tyranny? Do you think EA are right to defend themselves, or do you agree that micro-transactions should die and burn, just like the respect everyone has for Electronic Arts themselves?

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